© 2019 Dawn Lawson • Pennydoth Studio | Privacy Policy

Mon - Fri:
8am - 5pm*
Weekends: OFF

*Email Check at 4pm

CONCEPT ART

Character concept design is not just about establishing an individual's appearance, but also why they look the way they do. It's also important to know who they are, their personality, fundamental values, how they respond to adversity and where they're from. What's the story and what's happening? 

All these points will play a role in how I design your character. After all, I won't just be helping you create your character. I'll be helping you develop your story, so it's important that together we have a look beyond its pages.

 

PROCESS

INQUIRY

Once you reach out about your design idea and needs, I'll follow up with you to get a rough outline of who your character is and a description of them. Together we'll develop a manageable timetable that works for you.

DISCOVERY

I'll be giving you a small survey, asking for key elements:

  • Number of characters (more than 1 if an illustration)    

  • Name    

  • Age        

  • Character appearance, from height and Skin tone to blazer and boots        

  • Photo references for me to work with    

  • Personality traits    

  • Relationship to story    

  • A rough overview of the story synopsis        

  • Story setting, whether time period or alternate universe    

  • Props    

  • Composition requirements and/or color Scheme    

  • Target audience    

  • Story genre        

  • + More information that you think would be useful for the design    

CHARACTER MODELING

After I do some additional research on my end, I begin sketching rough concepts of your character. I'll come up with two to three outfits for you to choose from.

CLEANUP & INKING

Once you give your first approval of the character's overall design and choose the concept you want, I'll continue the development process. Here I clean up the sketch details, work on additional views of the character and send the results for the second approval. If everything's a go from there, I begin the outlining process of the entire character's concept design.

COLOR STYLING & OPAQUING

Coloring time! Here I apply the color palette that either you supplied during the discovery process, or that I've come up with upon your permission. This part of the process is where I apply flat tones of color. Then I follow up with light, shadow, and texture.

FINAL REVIEW

I send you previews of your character's design fully rendered. Here will be your third and final approval for any required changes.

DELIVERY

Once I get the go-ahead from you, it's on to packaging! I send you the files, formatted to your specifications, and you're on your way to world-building!

 

FAQ

WILL I KNOW WHAT THE FINAL ILLUSTRATION WILL LOOK LIKE BEFORE YOU FINISH?


I start every project with rough sketches, after which I send to you for approval. If you like the direction the designs are going, I proceed forward from there. I'll ask you to provide me with references, of course, including a description of your character or desired art so I know what your needs are. This also makes sure that the art you request is in a style you want. We will correspond throughout the developmental process, so I will use that time to let you know if there's a certain style I can't execute.

WHAT STYLE(S) OF ILLUSTRATION DO YOU DO?


If you'd like to know specifically what kind of art I do, you can reference my previous work and learn what you can expect from me. I will always let you know well enough in advance whether or not I can achieve a certain style.

ARE YOUR ILLUSTRATIONS DRAWN BY HAND OR COMPUTER?

My artworks are computer-aided designs or CAD, but I can do traditional inking when needed. Most of my work, though is digital. My main trade tool is  Adobe Photoshop, but I utilize other programs as well when a design requires it. Those programs include Adobe Illustrator, Clip Studio, Affinity Designer, Corel Painter, Medibang, & Adobe Premier Pro.

WHAT ABOUT WORK-FOR-HIRE?

I retain the rights of all the creations I make unless the project itself involves your own personalized image (i.e., intellectual property, character;  brand you own, etc.), or you purchase a use from me. However, if you'd like to work together on a project related to your vision, then, of course, you'd already claim ownership of your characters and story. I'm more than happy to collaborate solely as a designer.

 

READY TO GO? CHECK OUT MY SERVICES.

 

RELATED PROJECTS

 
Kaneda_concept_project_fanart_pennydoth
queen_character_design_pennydoth3.png
 
This site was designed with the
.com
website builder. Create your website today.
Start Now