CONCEPT ARTIST
| DAWN LAWSON

Known as Pennydoth almost everywhere wired and wireless, here, I specialize in 2D Illustration & Character Design for graphic novels and TV animation.

Site-Guide-Mock[Hardcover-transparency].

Get Your 24 page guide to build the best project scope for your visual narrative and send artists the right proposal.

Never hired an artist before? Can't tell how much your sketch is worth? Need a logo designer? I can help! I compiled this handy reference of multimedia price points and resources I found useful during my own art journey that'll hopefully help you save time while focusing your professional search. Grab your FREE copy!

GET the E-BOOK

ABOUT ME

Hello, hello! I'm Dawn a.k.a Pennydoth.

I create 2D concept art for professional storytellers, ranging from indie writers to gaming studios. Specifically, my focus is on amplifying your world-building process through character and prop design. Pin-point attention to detail, prioritized interpersonal communication, and my expert knowledge about the language of visual storytelling & design, allows me to help my clients create strategic blueprints that put their desired narratives into sharper focus. Nothing brings me joy quite like sharing that satisfactory magic of getting a fuzzy idea from my client's head into their hands.

Ready to work with me? Send a shout.

• • Background • •

With 10 years of experience in digital media production, I've been blessed to help create dynamic visions for a variety of creatives, from screenwriters to comic book authors. I worked for 3 years producing character art for Starlight City Entertainment. My work has been supported by such incredible multimedia powerhouses including Haus of Firebomb Productions & The Jinjja Cha Podcast.

My obsessions include Historical Drama,

Fashion & Supernatural themes.

Wanna team up?

REACH ME HERE

Dawn was an absolute pleasure to work with! She was fast, communicative, and she brought something extra to the project's style. I am lucky to have worked with Dawn as the colorist for Wizard Kittens and I can't imagine the project without her talents!

Marissa Kelly

Art Director at Magpie Games

WHAT I DO

Character concept design is not just about establishing an individual's appearance, but also why they look the way they do. It's also important to know who they are, their personality, fundamental values, how they respond to adversity, and where they're from. What's the story and what's happening?

All these points will play a role in how I design your character. After all, I won't just be helping you create your character, their props, and the settings they navigate. I'll be helping you develop your story, so it's important that together we have a look beyond its pages.

Creators produce stories centered around communities of different people, languages, lived experiences, and heritages increasingly these days. I want to be part of that. Being an artist with a love for all things otherworldly, I'm super excited to set out on new engaging visual narratives. Join me?

NOTABLE PROJECTS

WIZARD KITTENS

AKIRA RE: IMAGINED

PRESENTLY | THINGS I'M DOING...

*Inspired by Derek Siver’s Now Page

CHARACTER CREATION WITH STORYTELLING IN MIND.

After a 3-year journey of developing my design skills and focusing my role in an art production process, my new goal is underway. Anthology storyboards, fusing my love for character design, environment design, and cinematography.

SELLING PRINTS AND USING MY ART FOR SOCIAL CHANGE.

Whether it's having spent forever on the razor's edge of systemic racism or being a blerd girl navigating multi-fandom, the intersectional underrepresentation within multimedia isn't lost on me. With the uphill battle of a reignited civil rights uprising, I want to use my art in a way I'm called to do.

So I'm selling prints of my most popular work with 10% of proceeds going towards The Okra Project that's supporting Black Trans People who are facing food insecurity. The rest of the funds will go towards equipment and visual storytelling production.

LEARNING LANGUAGES AND BUILDING BRIDGES.

Some people commit to their niche at some point: an exercise routine, meditation, even a book club for starters. For me, it's learning Japanese. Taking a leap into such intimidating territory opened me up to amazing conversations, connections, music, food. Other languages too!

This choice pushed me to articulate my deepest self, understand my humanity, and intimately know the meaning of community for me. A decision that I don't regret.

Ready to start your visual narrative?

For any project inquiries and commission requests, you can send me a quick email or tell me in the form below.

FOCUS YOUR SEARCH ON BUDGET.

Get my FREE 24-page guide to build the best project scope for your visual narrative and send artists the right proposal.